ARTISTIKA
ARM CANDY

Goal: create a website for a company called “Artistika” that specializes in jewelry items, in particular bracelets. Even though this website is intended for e-commerce purposes, it displays my work with images, a visual narration of the brand, its values, and the type product it offers.

The idea for Artistika first came up in 2013 when my interest in jewelry took me on a journey to learn the creation of bracelets using different designs of sterling silver chains, combined with other materials such as Murano glass and glass crystals, freshwater pearls and resin charms to complement the design.

Target audience: The target audience is the group of people who might be interested in this product. This group of potential customers will often share similar traits. In the case of Artistika, the brand is directed to young women from ages 15-35. Independent, playful dynamic women that love to move, experiment and live.

Communication tone: Consistent marketing and messaging lead to consistent brand identity and, therefore, consistent sales. The tone for communication is informal, creative and fun! The brand inteds to attract buyers through the use of fun visuals (creative pictures and illustrations) with catchy phrases.

Key words: informal, trendy, colourful, playful, bold, dynamic, frisky, eccentric, brilliant, dramatic!

Brand Style: funky font for headlines, colourful scheme (cartoonish / comic) illustrations, photographs with colourful backgrounds using the brand colour scheme presenting the product (bracelets) and props such as fruits with hands (fresh and cool!).